Product Design · 2023

10 Min

Victory Wallet - Multifunctional Crypto App

Victory Wallet – Multifunctional Crypto App

Stages

Market & UX Research
Personas & JTBD
Information Architecture
User Flow Mapping
Wireframing
Visual Style & Branding
UI Design
Interactive Prototype

Goal

The goal of Victory Wallet was to create a multifunctional crypto application that goes beyond storing and sending assets. The product needed to offer seamless access to wallet management, analytics, token swap, NFT browsing, transaction history, and real-time insights — all in a sleek, mobile-friendly interface.

Result

We designed a scalable and secure wallet product with multiple key features: From token swaps and portfolio overviews to NFT management and personalized dashboards — all delivered in a cohesive, user-friendly system. The UI is clean, modern, and built to accommodate both crypto-savvy users and newcomers.

Research & Discovery

To understand the needs of our users, we studied common struggles in existing crypto wallet apps. We also conducted customer development interviews to uncover real user pain points and motivations — which helped us build detailed user personas as a foundation for our UX decisions.

Key pain points included:

  • Confusing or overloaded interfaces
  • Lack of onboarding or tutorials for first-time users
  • Limited features (e.g., no NFT support or staking)
  • High cognitive load in switching between wallet operations

These findings became the foundation of our UX priorities: accessibility, clarity, and feature depth.

UX Approach

We based our structure on real user tasks and motivations — not just screens. We designed a clear map of the product structure early on to avoid bloated menus or redundant categories. The final architecture supported rapid access to coins, NFTs, copy traders, browser apps, academy materials, and settings — without sacrificing simplicity.

Our core user goals:

  1. Safely store crypto and NFTs
  2. Easily exchange or stake assets
  3. Track trader performance and copy successful trades
  4. Learn through simple onboarding and academy features

Flows were optimized for clarity and simplicity — we minimized taps, merged actions, and emphasized important metrics.

UX Research - User Flow
UX Research - Information Architecture

Wireframes & Prototyping

Before jumping into visuals, we created over 70 wireframes to ensure complete screen coverage. The wireframes helped validate:

  • Navigation logic
  • Prioritized content
  • Reusable screen templates (wallets, assets, actions, traders)
Wireframes

UI Design & System

We developed a friendly and clean UI system using the Gilroy typeface and a calm blue-toned color palette. Elements were kept flat and lightweight to ensure fast performance, avoiding unnecessary complexity like animations or gradients.

 

Design patterns were consistent across the wallet: modal cards, progress indicators, and stacked lists helped users focus and act with confidence.

UI Design System

Key Features Delivered

Onboarding & Education

Custom flows help users understand key app features, including wallet creation, security setup, and trading basics.

Onboarding & Education

Copytrading

Users can view trader stats and copy actions with one click — simplifying access to passive earning.

Copytrading

NFT Wallet

Full NFT support for storing, exchanging, and displaying collections inside the wallet.

NFT Wallet - Collections
NFT Wallet - Details

Multi-Wallet System

Users can manage several wallets (e.g. personal, client, staking) in one interface, with fast switching and backups.

Multi-Wallet System - Overview
Multi-Wallet System - Management

Design Handoff & Scalability

All files were delivered in Figma with auto-layouts, styles, and component libraries. Developers received screen variants, hover/active states, and UI documentation — making the handoff smooth and scalable for future growth.

Project Stages

We structured the project into four key design phases, each combining multiple UX and UI activities. This approach helped us move from research to high-fidelity visuals with clarity and precision at every step.

1. Understand

Explored the market, analyzed competitors, and defined moodboards to align on visual direction.

2. Research

Built user personas, mapped out Jobs To Be Done (JTBD), created user flows, and defined information architecture.

3. Interface Design

Sketched early screens, built wireframes, and tested usability to validate interaction logic.

4. UI Design

Crafted clean visual layouts, developed a UI kit, and polished animation flows to ensure a modern, scalable experience.

Project Stages

Client's Feedback

Samuel Doe

Samuel Doe

Victory Wallet

Victory Wallet

"Working with this team was an incredible experience. They took our vision for a crypto wallet and turned it into an intuitive, secure MVP. We're now ready to launch, and the feedback has been overwhelmingly positive!"

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